Electronics and Engineering Pte Ltd
Founded in 1951, Electronics and Engineering Pte. Ltd. (E&E) is one of the oldest companies in the audio industry in Southeast Asia. First started by Mr Goh Kiok Chuan, E&E is now in the hands of his son, Mr Ronald Goh. With over 60 years in the business, E&E has done projects from the Toa Payoh Theatre in 1972 to many of Singapore’s modern landmarks like the Marina Bay Sands, ION Orchard and Resorts World Sentosa. E&E has also expanded their business to neighboring countries like Malaysia, Indonesia and Brunei for the past 35 years. In E&E’s infancy, the company concentrated primarily in the cinema equipment business. However, with the advancement in technology, E&E shifted their business strategy and now focuses on the commercial and pro-audio industry.
As the first male child in the family, Mr Ronald Goh had his future mapped out for him. His father, who had always aspired to become an entrepreneur, started laying the ground for his business endeavors. He also had a keen interest in the movie industry and would screen movies to customers for a small sum of fee. When Mr Ronald Goh was seven, his father started E&E. Every day when Mr Goh returned home from school, and even during the weekends, he would help his father with the business. After leaving Queenstown Technical Secondary School, Mr Goh went on to study engineering and technology in Singapore Polytechnic.
E&E’s mission is to offer best services and expertise by providing the best working solutions possible to their customers, and getting it right the first time to meet their satisfaction. With this mission in mind, Mr Goh has formed many excellent relationships whilst retaining good human values and also demonstrating that business is not just about the dollars and cents.
Under Mr Goh’s leadership, the company has increased turnover of more than tenfold. Despite his success, he is not thinking of retiring. Instead, he has been grooming the next generation of managers and engineers to run each division with the same commitment and vigour that he has upheld. Mr Goh regularly encourages his staff to upgrade themselves and their skills by taking courses that may be related to what they would like to pursue or are passionate about. Mr Goh is also a firm advocate in seeking joy through giving rather than receiving.