The mastermind behind this best local brand agency, Mr. Luke Lim shares that he had humble beginnings as a “Kopi-boy” in his family’s business. The experience allowed him to understand the business concept and sparked his interest in entrepreneurship.

Luke Lim

A.S. Louken

Most of you might have heard of popular brands such as Charles and Keith and Jean Yip. These power brands are just two of the over 1000 clients A.S. Louken work with. Founded in 2000 by Mr. Luke Lim, A.S. Louken is a brand growth partner with an aspiration to assist Asian enterprises in becoming market-leading brands of tomorrow. With a great zest for partnership with brands, A.S. Louken strives to push their limits and expand on what they have to offer. Their mission? To offer seamless integrated services in enabling all-round brand growth.

Even the company’s name A.S. Louken closely reflects the company’s beliefs. The A stands for alliances, S for strategy, and Louken is a greek word meaning to value add. The ASL Growth Model consists of three prominent categories that stems out from their client’s intellectual property – strategy, design, and process. These three categories are further linked together by five Es – expand, establish, express, engage, and empower.

The mastermind behind this best local brand agency, Mr. Luke Lim shares that he had humble beginnings as a “Kopi-boy” in his family’s business. The experience allowed him to understand the business concept and sparked his interest in entrepreneurship. This interest was then carried over to his university days. He realized that many CCAs had to go to great lengths to print their CCA tee shirt. Hence, Luke started his own t-shirt design business. Besides, helping his clients expand, Luke has been growing too. In 2011, Luke published a book entitled, Secrets Of The Little Red Cow. He is also Vice – President of he Singapore Badminton Association and volunteers at numerous organizations such as The Salvation Army and the Institute of Singapore Chartered Accountants.

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