"In your journey, there will always be obstacles and things would not always go according to plan, however, do not be disheartened and go for it."

Loh Soon Leng

Precious Thots

Houseproud Pte Ltd was incorporated in 1996 in Singapore with the aim to be the market leader in the distribution of gifts and collectibles in Singapore and Malaysia. The company operates under the brand name of Precious Thots and its first flagship store occupying more than 2,200 sq. was opened in Raffles City in 1996. It has since grown to more than 20 retail outlets in major shopping malls. Besides its presence in their own retail outlets, Precious Thots also operates concessionaires and supplies to departmental stores and specialty gift shops in the region.

Mr Loh Soon Leng, Managing Director of Precious Thots, started his company 18 years ago and is very passionate in what he does. As quoted by Mr Loh, “If you are passionate about something, you will be self-motivated to work hard and you will give all your commitment.” His drive and hard work led him to become extremely successful today, with Precious Thots maintaining its pole position in the gift industry through its exclusive distribution tie-ups with many of its principals.

Mr Loh also emphasises on the need to consistently come up with new ideas ahead of their competitors. Precious Thots is able to stay ahead in the market because of its ability to consistently present new products to sell. Some of Mr Loh’s employees travel overseas regularly to source for the newest items produced by factories. Precious Thots also designs some new products themselves.

As a seasoned veteran, Mr Loh encourages young budding entrepreneurs to stay motivated in their quest for success. “In your journey, there will always be obstacles and things would not always go according to plan, however, do not be disheartened and go for it”. Mr Loh also advises entrepreneurs to consistently stay abreast of current market trends and hone relevant financial skills such as understanding financial statements.

The greatest satisfaction that Mr Loh derives from his entrepreneurial journey is the relationship he builds with his employees and his customers. He added that receiving compliments on his products and services never fails to brighten his day, as it shows how much his company is valued by customers.

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