Joe Boy Tay
Have you ever wondered how your shampoo smells like flowers? Or how your flavoured drink comes about? These are all thanks to the fragrance and flavour (F&F) industry. Singapore is becoming one of the largest locations globally for the creation and production of F&F industry, and one of the key players in this industry is Taytonn.
Established in 2001 by Joe Boy Tay, Taytonn supplies essential ingredients to the F&F industry all over Asia. Taytonn consists of an experienced and competent team of 15 individuals, and sells its products in 15 countries. Taytonn’s customer base is very diverse, with over 130 customers including major global F&F companies. To meet the demands of the clients in the fast-moving consumer goods and food and beverage sectors, Taytonn delivers immediately when required therefore minimizing storage costs. Taytonn is also active in areas like aromatherapy, bakery, confectionery, beverages, and traditional pharmaceuticals.
Joe reveals that the company name Taytonn is a combination of his family name and the word “tonne”, which symbolizes his aspiration to supply tonnes of F&F ingredients. In order to supply large volumes of F&F ingredients, Taytonn works closely with their customers, principals and vendors. Through this teamwork, they are able to foresee the market’s demand in order to readily supply it with aroma chemicals, essential oils and natural extracts. Taytonn’s prudent financial management has also enabled the company to grow strongly over the last 14 years. In 2014, Taytonn was listed in the Singapore Small and Medium Entreprises Top 1000 ranking by DP Information.
Taytonn continues to endeavor to supply quality products with a ready availability and personalised service. The company also emphasizes its adherence to fair business and employment practices, which allows it to have a strong brand name and attract and retain talent.